Audi has taken the wraps off its (presumably) online only advertising campaign: a mini-series that features an off the wall family called Meet The Beckers.

The concept is pretty simple - one wealthy family where everyone drives a different luxury car and they play on the sterotypes. Aggressive, cocky, jerk of a brother drives a BMW. Old, country club, clueless Dad with the trophy wife drives a Mercedes. Nerdy, lactose intolerent, akward family man drives a Lexus. And, of course, the confident, stable better looking regular guy drives.... an Audi.

The production value (and im sure budget) is strong, but it feels awkward with no soundtrack. Other than that its pretty fun. I would question the targeting a bit from Audi's perspective though. The Audi driver dosen't have an ounce of cool, and as a person who likes the new line of Audi's a whole lot, it's actually a bit of a turnoff. I would guess they are going for people in the mid 30's crowd though, and I think it would play somewhat better to that audience. Still, a little more edge would have helped.

via adverblog